To help the students get settled in Ingolstadt, special events are planned just for them. The start of October saw the program’s welcome weeks held; here, students had the opportunity to learn more about their university and get to know their professors thanks to a range of events. Media-Saturn also organized its own orientation program, including a group dinner, a tour through Ingolstadt as well as the “INDay,” held on 4 October at the Media-Saturn campus.

The INDay was planned this year for the first time. The mantra of the day was “Welcome to Media-Saturn.” Ralph Spangenberg, CHRO Media-Saturn-Holding GmbH plus several other colleagues from different business areas and corporate HR informed students about the history of the business, its philosophy and the history of Media-Saturn, including its IRM program. INDay was rounded off in style with a party that evening, where students met up at the canteen and had the opportunity to bake pizzas together. This was all a lot of fun, and they were pretty hungry by the time the pizzas came out of the ovens!

“Our exclusive-brands strategy was developed on the basis of a comprehensive analysis of our customers’ needs and desires and the economic potential of the new brands. The result is a clearly-defined brand world that will delight our customers internationally with a high level of product quality. In the future, our brands will be sold in every country in which Media Markt and Saturn maintain a presence. This allows the Media-Saturn Group to lay the foundation for further growth and an even higher level of customer loyalty, seeing as our exclusive brands are the logical next step in the further development of our concepts. As a result of the new brands, Media Markt and Saturn will, in the future, offer their customers an even greater range of products – both in the stores and online”, says Roland Weise, CEO of Media-Saturn-Holding GmbH.

Customers want high-quality own brands. Media-Saturn now offers a wide range of brands and products in the household and domestic appliances, consumer electronics and electronic accessories sectors. Media-Saturn’s exclusive new brands will cover all price segments, offering comparably lower prices in each respective segment. To ensure a high standard of quality, Media-Saturn is collaborating with well-known manufacturers of existing premium brands, who will be responsible for technical production. This will initially involve the sectors household and domestic appliances and consumer electronics. Development and procurement of the goods will be managed by Media-Saturn-Holding in Germany and a newly founded subsidiary, which is headquartered in Hong Kong.

ok. – The brand for the entry-level price segment

ok. is Media-Saturn’s brand for the entry-level price segment across all product categories. Functional and easy to use, authentic and uncomplicated, straightforward or, to put it more simply: ok. Articles belonging to the ok. brand will be available in every category of product sold at Media Markt and Saturn stores, from household appliances such as automatic egg cookers, microwave ovens, mixers and toasters, to telephones and personal care appliances, to LCD TVs.

KOENIC – The brand for high-quality household and domestic appliances

The KOENIC brand stands for high quality, high performance and a streamlined, modern design. All KOENIC-brand products deliver on this promise, be it small appliances such as toasters, hand-held mixers or electric kettles, practical household aids such as vacuum cleaners or food processors, or major domestic appliances such as refrigerators, dishwashers or washing machines. “More for Less“ is the motto of the KOENIC brand: consistently high product quality, attractive additional features and all this at a price below that of comparable competitor products.

PEAQ – The brand for consumer electronics

The consumer electronics products belonging to the PEAQ brand stand for fascinating technology, modern design and high performance. This top brand also offers its customers “More for Less”, high quality and additional features at a price lower than comparable products offered by well-known, brand-name manufacturers. The product line will cover the full range of consumer electronics – from headphones, to hi-fi systems, to TVs and notebooks.

ISY – The brand for accessories

The ISY brand can be described in three words: straightforward, uncomplicated and compatible. Electronic accessories such as USB sticks and cables, batteries, HDMI cables, adapters and many other similar products. Bright colors and a straightforward design reduced to the essentials. ISY-brand products will be attractively priced, quality products that play a part in everyday life and are fun to use.

Every time a new brand is launched, it will play a prominent role in the Media Markt and Saturn stores’ advertising. A separate packaging concept that reflects a brand’s positioning has been developed for each brand. An eye-catching presentation of the brands in the stores will ensure that customers can quickly recognize and find the brands at the POS.

The entire brand concept, from the name, to the product design, product environment and image world, to the packaging and POS appearance for the KOENIC, PEAQ and ISY brands was developed by the Munich-based Peter Schmidt Group. The design agency Mutabor Design was responsible for developing the overall concept for the ok. brand.

From 15 September on the first students are arriving in Ingolstadt to start off with the program on 27 September with the orientation weeks. During the orientation weeks the students will get language trainings on German and English as well as an intensive training on global culture. They are also attending some team building activities on a high ropes course. Already during the orientation weeks the students will work on their first project on international retail.

In this way we hope everyone gets settled in Ingolstadt easily and quickly and enjoys being here. Altogether we now have 48 students on our International Retail Management study program.

You can either apply directly via the “APPLY NOW” button on this webpage or you can visit the jobbord in www.media-saturn.com and apply to the job posting. Applications will be accepted until the end of December 2010. The selection process is then going to start in January 2011.

We are looking forward to your applications!